Info
Language of instruction: English
Language level required: Taught In English
Description
This course has been programmed from a comprehensive perspective so that the students will be able to gain an overall panorama of the integration of the Internet and new technologies within the global marketing strategy of the company. The main objectives of this course are that students understand, comment upon and analyze the most important aspects of digital marketing, as well as, the acquisition of general knowledge of Internet business models, the variables od the E-Marketing, the Digital marketing plan and metrics and web analytics, among others. Topics covered will include: o Web/Blog communication strategies (blogs, apps, landing pages, etc.) o Web analytics (Google analytics, Facebook and Twitter analytics) o Digital Communication (Inbound marketing, attraction marketing, animated gifs, etc.) o CRM & E-marketing (campaigns and analysis of communication results, creation and managing tools) o Social media (social platforms, community management) o Earned media (online public relations, management of SEO, WOW and viral cases) o Paid media (online and advertising campaign, advertising contracting models: CMO, CPC, CPL, CPA, CTR).